Retailers struggle to follow amazon lead.

As we could read in the number 9 of the 10 things to know about Tuesday (from the article), retailers struggle to follow amazon’s lead.
That is because amazon works with a really short lead time to deliver their products to its costumers thanks of his perfect logistic chain  and organization of the firm, the thing is that merchants wanted to copy the model of amazon to attract more customers and increase market share, but they realize that the logistic chain of amazon is combined of so many processes perfectly related to achieve this goals, so they find very difficult to copy the model, which demonstrates is almost impossible to imitate Amazon model because has lots connections and organization processes to achieve this short lead times.
By: Albert Monne
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