This article by Forbes analyses how Ikea’s unique logistics system has helped them become the incredibly successful company it is today.
It explains Ikea’s unique strategy where consumers are not only the builders of the products, but also the means of out of bound logistics. This is because of the fact that consumers pick up and transport the products that they buy home by themselves.
Packaging is vital for Ikea, as many home furniture products are large, it is extremely important for the packaging to be as fitted and minimal as possible so it is easier for consumers to transport back home.
The article also explains the different locations of the manufacturing plants, where they’re designed and more; giving a unique insight into the logistical aspects of the biggest home furniture retailer in the world.
By: Danyal Bhatti