Heineken is one of the world’s great brewers operating 140 breweries in more than 170 countries. The company is committed to the responsible marketing and consumption of its more than 200 international premium, regional, local and specialty beers and ciders. Heineken owns and manages one of the world’s leading portfolios of beer brands and is one of the world’s leading brewers in terms of sales volume and profitability.
There are lots of logistical steps between the brewery and the beer tap. One of them is the transportation. Thanks to the Alpherium inland container terminal in Alphen aan den Rijn, Netherlands, the beverage manufacturer’s supply chain works more time, money and nature friendly efficient.
In 2010 Heineken started exporting containers from its Zoeterwoude brewery to the United States via barge service between Alpherium and the Port of Rotterdam. The company eliminated 100,000 truck moves annually by transporting about 200 containers a day by barge.
Before using the inland water system, Heineken would truck 70 percent of its shipments to Rotterdam, with the remainder going to Antwerp. Since the introduction of the Alpherium intermodal connection, road haulage distances between the brewery and Rotterdam have been cut in half. Moving forward, water transportation will replace 95 percent of road movements.
As energy costs and road congestion threaten transport efficiency and economy in heavily trafficked corridors surrounding Europe’s low country ports, shipment routings through a well-developed inland water system are a great idea. Apart from adding capacity to the system, Heineken cut CO2 emissions by 35 percent.
By: Manuel Jimenez
Referenced by: Inbound Logistics