Consum exercise

Consum wants to locate its new supermarket among 4 candidates: Barcelona, Mataró, Vilanova i la Geltrú and Manresa. The board of directors has selected six relevant factors and given a weight between 1 and 10 to them.

The following table shows this factors and the evaluation that managers have made for each factor and place. Base on the data provided in the table, which is the best city to locate the new supermarket?

Localization factors Weight Barca Mataró Vilanova i la Geltrú Manresa
Competition 8 10 55 70 40
Population 6 98 75 40 48
Infrastruct. 5 90 70 70 70
Suppliers 9 80 70 60 65
Law 2 20 30 30 30
Employees’ preferences 4 50 40 35 60

 

Use the weighted method and then check the results
Results   Barca Mataró Vilanova I la Geltrú Manresa
Total sum 34        
Weighted sum   2118 2090 1890 1843
Weighted average   62,29 61,47 55,59 54,21

Blog exercise

By: Oriol Millán, Jordi Pla and Xavier Bruch

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