As presented in the guest lecture today, Barilla implemented an improved Supply chain management system some time ago, in order to face the serious problems they encountered with the Bull-Whip effect.
This YouTube Video explains their approach and examines deeper the problems they encountered trying to implement this new processes.
As this is an important example for as well
effective SCM as process innovation, I believe that a deeper understanding of this case is going to help you to deepen your understanding of Business Logistics in general.
By: Nicolas Eberhardt