Shoe store location exercise

A shoe company is trying to decide where to open a new store. It has 4 options in 4 different cities. Each city has their own taxation, accesability, traffic, and highways. The company also has to consider the distance between the warehouse and the store and the store size. Using the weighted factor method. the store should be located in Valencia.

Local. factors  Weight    Madrid    Barca   Zara.  Valencia

Store Distance         5           3         92              17                58
Highways                  3         64         30             51                35
Taxes                          2         73         64              98              100
Traffic                         5        59          80              65               33
Accesability              3        65           63              32               100
Store Size                 1         78            13              27                97

Solution:
WEIGHTED SUM           921          2281         1206           3679
AVERAGE WEIGHT     48.47     120.05      63.47         193.63

By: Manuel Jiménez

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