Neighbourhood stores as delivery point for orders

Do you want to buy products in Internet but the fact of waiting for the courier or going over long distances to pick up the parcel makes you feel reluctant?

Big e-commerce companies (like Amazon and Ebay) and other logistics operators (like Seur and MRW) bet on joining with small shops of the town to extend their collection point network and shipment of packages with the aim of designing a way to support customers.

It appears to be that with this new business model, customers can now obtain their products in a more comfortable way instead of waiting for the deliveryman, the client can pick their order from neighborhood stores. The main benefits for these stores are the comission per package and that the customer is driven to buy something from them.

The main criteria to choose in which shop will they deliver the order is that it has to be a centric place, with easy access for vans and somewhere that a lot of people pass through or work near. It is important the good impression of the shop, the quality of the customer service and a extended  schedule. Stationary shops, florists and gift or serivices stores would be the profile more demanded because they have good surroundings, with no traffic of customers so as to lower the waiting time.

As we can imagine local commerces now face more competition because of big supermarkets and malls, so in my opinion this way of doing logistics is pretty attractive for them because being a collection point can increase their sales in a way that customers who come to pick up their order may buy other products (impulsive purchase). However, these stores must manage deliveries and returns in a simple and efficient way to make the client satisfied with the service.

And of course for customers is easier because they can pick up or return their parcel in stores near their house even on weekends instead of going over long distances only during the week. So, this extended network is becoming an ideal solution in a period in which e-commerce is growing.

It seems clear the benefits of small stores and customers, but what about big companies, what motivate them to adapt to this model?

By: Divya Shewani

Reference: A. T. Matilla, 4 October 2015, Publico.es

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