Which is the key point of Inditex success? Its logistics system, which combine the speed and efficiency. All the suppliers send their merchandise to the distribution center, where all the products are distributed to each store around the world twice a week. What they achieve is offering new products in a short period of time.
This is also a example of a good business that coordinate together the marketing and logistics department, and at the same time it uses the logistics as a competitive advantage.
By: Yi Chen